More Than 430,000 Visitors and Millions of Digital Interactions

The FIFA Museum Breaks Records: More than 430,000 Visitors and Millions of Digital Interactions

The FIFA exhibition center closes 2025 with historic figures and looks to the future with optimism before the World Cup.

The year 2025 has marked a milestone for the FIFA Museumwhich has recorded the astonishing number of 430,594 visitorsshattering all their historical attendance records. The exhibitions, which have toured key cities such as Zurich, Miami, New York, Asunción and Rabat, have captivated a global audience, demonstrating the growing interest in the history and evolution of the beautiful game.

But success is not limited to the physical world. The institution has also celebrated an unprecedented digital achievement, surpassing the 9 million interactions in their social media content worldwide. This double record, both in physical attendance and digital reach, underlines FIFA's successful strategy to connect with fans on all platforms.

Marco Fazzone, CEO of the FIFA Museum, expressed his excitement at these results: “As we approach the tenth anniversary of the FIFA Museum and the year of the World Cup, the excitement is palpable. We are eager to connect with even more football fans through our exhibitions and special events around the tournament.”

The Zurich venue hosted an innovative exhibition exploring the impact of technology on football, both on and off the pitch. After its success in Switzerland, the museum is preparing to arrive at Science World in Vancouver, Canada, in May, bringing with it this fascinating exhibition.

In New York, during the vibrant final week of the first FIFA Club World Cup, the museum presented “The Legacy Tunnel.” This immersive experience offered fans an in-depth look at the new era of global club football, held at the Michelob Ultra Pitchside Club.

The museum's presence also extended to Rabat, Morocco, where a temporary exhibition paid well-deserved tribute to the pioneers and emerging talent of women's football. In Asunción, Paraguay, FIFA's 120th anniversary was commemorated with a special exhibition during the entity's 75th Congress.

These initiatives demonstrate the FIFA Museum's ambition to be a cultural and sporting meeting point, celebrating the rich history of football and projecting its future through innovative and accessible experiences for all fans.

FIFA continues to bet on the expansion of its cultural legacy, and the figures for 2025 are a clear indication that interest in the history of football is more alive than ever. The combination of cutting-edge physical exhibitions and a strong digital presence has proven to be the perfect formula to attract and maintain the engagement of millions of followers around the globe.

CEO Marco Fazzone has emphasized the importance of these achievements as a springboard for upcoming events, especially with an eye on the next World Cup. The FIFA Museum is consolidated as an essential space to understand the evolution of sport and its impact on society, connecting generations of fans.

The international expansion of the museum's exhibitions, reaching cities like Vancouver, reinforces its commitment to being a global entity. Each stop offers a unique perspective, adapted to the local context but always maintaining the essence of football as the common thread.

The recognition of women's football in Rabat is an important step towards making all facets of the sport visible and celebrated. The FIFA Museum thus positions itself as a promoter of equity and diversity in the sporting field.

The commemoration of the 120th anniversary in Asunción, within the framework of the FIFA Congress, highlights the deep connection between the history of the institution and the present of sport. These exhibitions not only inform, but also inspire and emotionally connect with the football community.

The success of the FIFA Museum in 2025 is a reflection of the passion that football awakens in the world. With a multi-channel strategy and a focus on innovation, the institution ensures that its legacy continues to grow and captivate new audiences, preparing for a future full of exciting challenges and celebrations.

The museum's ability to generate both physical attendance and digital interactions is a testament to its adaptability and relevance in the modern era. The FIFA Museum is not only a repository of history, but a living entity that constantly dialogues with its followers.

The momentum generated by these records of attendance and digital participation positions the FIFA Museum in an exceptional way to face the coming years, marked by important tournaments and anniversaries that will undoubtedly be celebrated with the same intensity and creativity.

The strategy of decentralizing exhibitions, taking the museum to different corners of the planet, ensures greater accessibility and a deeper impact on various communities. Each host city becomes a meeting point for football lovers.

The future of the FIFA Museum looks bright, with the promise of new exhibitions, interactive events and a continued commitment to celebrating football culture in all its forms. The passion for the beautiful game continues to set records, both on the fields and in museums.

Investment in digital content and promotion on social networks have proven to be key to amplifying the museum's reach, connecting with a younger and more diverse audience. This duality between the physical and the virtual is the essence of its current success.

The FIFA Museum has established itself as a cultural and sporting reference, not only for the most die-hard fans, but for anyone interested in the rich history and global impact of one of the most popular sports in the world. The 2025 records are just the beginning.

Frequently Asked Questions

How many visitors did the FIFA Museum receive in 2025?
The FIFA Museum received a total of 430,594 visitors in 2025.
Which cities hosted FIFA Museum exhibitions in 2025?
The exhibitions were held in Zurich, Miami, New York, Asunción and Rabat.
What was the FIFA Museum's record for digital interactions?
The museum exceeded 9 million interactions in its digital content on social networks worldwide.
When is the tenth anniversary of the FIFA Museum approaching?
The tenth anniversary is approaching World Cup year.
What exhibition was presented in New York?
In New York it was presented “The Legacy Tunnel” during the FIFA Club World Cup.
Where will the next exhibition take place in Canada?
The exhibition will be presented at Science World Vancouver, Canadain May.
What was commemorated in Asunción?
In Asunción the 120th anniversary of FIFA.
What topic did the exhibition in Zurich address?
The exhibition in Zurich explored how technology He is supporting football.
What tribute was paid in Rabat?
In Rabat, tribute was paid to the champions and emerging talents of women's football.
What does this record mean for FIFA?
This record demonstrates the growing interest in football history and FIFA's effectiveness in connecting with fans.