DIGI Becomes The New Official Sponsor Of UD Las Palmas Until 2027

DIGI becomes the new official sponsor of UD Las Palmas until 2027

A strategic agreement that strengthens the brand and the commitment to Canarian sport

Telecommunications operator DIGI has taken a significant step in its expansion strategy by becoming the Official Sponsor of UD Las Palmas, an agreement that will extend until the 2026/27 season. This alliance was formalized at the Barranco Seco Sports City, where the president of the club, Miguel Ángel Ramírez, and the operator's marketing manager, Daniel Campillo, were present.

This agreement not only represents a boost to the visibility of the DIGI brand in the Canary Islands market, but also establishes a direct connection between the club and the operator, effectively linking their identities. From now on, both the first and reserve teams will display the DIGI image on the back of their kits, symbolizing a collaboration that goes beyond simple advertising.

With more than 250,000 homes already connected to its fiber infrastructure in the province, DIGI seeks not only to increase its market share, but also to offer UD Las Palmas fans a comprehensive experience. Through its DIGI TV platform, fans will be able to access all LaLiga Hypermotion matches, thus closing a cycle that combines passion for sport with technological connectivity.

From UD Las Palmas, this support is seen as a guarantee of stability in commercial income, which will allow the club to face its competitive challenges with greater security and ambition. Institutional modernization becomes a priority, and having the support of a company like DIGI is essential in this process. The alliance reinforces the importance of technology in the world of sport and how companies can play a key role in the development of local clubs.

This new sponsorship also reflects a growing trend in the sports field, where telecommunications companies are increasingly involved in sponsoring clubs and sporting events. The synergy between telecommunications and sport offers unique opportunities for both parties, allowing clubs to improve their financial situation while operators expand their reach and reputation in the market.

The union between DIGI and UD Las Palmas underlines the relevance of collaboration between sport and technology companies, especially in an increasingly digitalized environment. Fans will not only benefit from better connectivity, but will also be able to enjoy a richer and more exciting sports experience thanks to the content offering that DIGI has prepared for them.