Roman Arnold, founder and new CEO of Canyon on the turn he wants to give the brand to return to the origins: “We will create bikes that provide value”

The news of the Romand Arnold's return in command of Canyon this week advances certain draft changes in the brand's business strategy German bicycles and components, the first to bring to the cycling sector the direct sale of its products through its official website.

Nicolas de Ros, his predecessor, will leave the company like this After more than three and a half years in office, ending a Successful stage For the company, doubling its benefits up to almost 800 million euros. And now for Arnold a stage full of challenges opens and the commitment to maintain or overcome these good economic data.

Roman Arnold: “We have to reinforce our roots”

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In his speech as the new head of the brand, Arnold alluded to the origins of the company, created 30 years ago Together with his brother Franco in the German city of Coblenza, as a philosophy to continue growing in the coming years.

“Canyon He was born from passion, love for sport and cycling. That passion continues to guide us today and lead us to the future. As a founder, I return as executive president to reinforce our roots and shape our future. In the heart of Canyon are our cyclists and customers, our community and our ambition to build the best bicycles in the world, ”he said.

Besides, promises to create new bicycles thinking about its main value, cyclistswithout neglecting innovation and its presence in the competition. “The company will continue to invest in innovation, digital excellence and organizational strength to ensure long -term success, being faithful to its founding spirit: Create reference bicycles that inspire cyclists, connect communities and empower professional athletes at the highest level, ”explains the brand in a statement.

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This call from the new CEO to the “return to the origins of Canyon” arrives in a Moment of expansion of the Canyon commercial networkthat in recent months he has opened his First physical establishmentssome of them in Spain, to serve their customers closer (although the sale of bikes continues to be exclusively online).

It has also recently joined the wave of bicycle customization services, creating the Mycanyon program which has already extended to the United States, Asia and Europe and what allows Customize brand reference bikes such as road airb with exclusive decorations and components.

These actions have arrived with Nicolas de Ros as CEO and is about to see if they will continue within this new “towards its roots» brand.