The Silent Champion of Women's Sports in Spain

Sports World: The Silent Champion of Women's Sports in Spain

The sports newspaper leads the coverage and visibility of female athletes, marking a milestone in media equality.

In a 2025 that will be recorded in the history of Spanish sport, a study reveals who stands as the true champion of female visibility in the media. The fifth edition of the report 'The visibility of female athletes in the media', prepared by APPLE TREE and Acceso, has highlighted the overwhelming commitment of Sports World for sports practiced by women.

The study, which analyzed more than 74,860 pieces of information published throughout the year, confirms that Mundo Deportivo, both in its digital and printed versions, has been the reference medium for the coverage of women's sports. This dedication is not a mere detail, but a reflection of a growing and encouraging trend.

Women's sport has continued its unstoppable progress, reaching a visibility quota of 26% in the media. This figure, which represents one percentage point more than in 2024 (25%), not only speaks of numbers, but also of a consolidation and normalization of the presence of women in the sports panorama.

Carme MiroCEO and founder of APPLE TREE, underlined the importance of this trend: “The important thing is not the promotion, but the confirmation that women's sport is establishing itself in the media normally and constantly, and that it marks a future full of optimism for athletes.”

Notoriety, measured by the audience, also reflects this progress, placing itself at a 26% for women's competitions. This advance was presented at the 'Brands for equality in sport' meeting, an event that brought together key figures from the sector such as Luz García Cajete (Mapfre Spain), Rocío Rey (Telefónica), Lucía Santiago (Superior Sports Council) and Javier Perales (Visa).

Although television still shows a predominantly male audience, even in women's events, social networks emerge as a vital space for direct connection between fans and their idols. Here, visibility transcends medals to focus on building strong communities.

Spanish athletes are demonstrating exceptional mastery in creating authentic personal brands. Social media is reconfiguring sports culture, ensuring that this growth is a structural change and not a fad. However, the gap with their male counterparts in number of followers remains significant.

Women's football leads the presence on social networks, with stars such as Alexia Putellas, Aitana Bonmatí, Paula Badosa, Carolina Marín and Athenea del Castillo leading the ranking of Spanish athletes with the most followers. A clear indication of the impact and growing influence of these athletes.

The APPLE TREE and Acceso study not only measures the quantity of news, but also highlights the quality and consistency of coverage, consolidating Mundo Deportivo as a fundamental ally in the fight for sporting equality in Spain.

Frequently Asked Questions:

What is the main finding of the study on the visibility of women's sport in 2025?
The study reveals that Mundo Deportivo has led the visibility of women's sports in Spain, both in its digital and printed edition.

What percentage of visibility has women's sport achieved in the media in 2025?
Women's sport has reached a level of visibility 26% in the media.

Has the visibility of women's sports increased compared to the previous year?
Yes, visibility has increased one point compared to 2024, when it stood at 25%.

Which media outlet stands out for publishing the most information about women's sports competitions?
Mundo Deportivo is the medium that publishes the most information on women's sports competitions, both in its printed and online versions.

How is the notoriety of women's sports competitions defined according to the study?
Notoriety, measured by the audience, has reached a 26% for women's sports competitions.

Who participated in the presentation of the study?
Luz García Cajete (Mapfre Spain), Rocío Rey (Telefónica), Lucía Santiago (Superior Sports Council) and Javier Perales (Visa) participated.

What role do social networks play in the visibility of women's sports?
Social networks allow closer contact with athletes and are key to building community and visibility beyond sports results.

Which Spanish athletes lead the ranking of followers on social networks?
The ranking is dominated by women's soccer stars such as Alexia Putellas and Aitana Bonmatí, followed by Paula Badosa, Carolina Marín and Athenea del Castillo.

How much information was analyzed to carry out the study?
More than 74,860 pieces of information were analyzed in Spanish media during the year 2025.

What message does Carme Miró convey about the advancement of women's sports in the media?
It stands out that women's sports are establishing themselves normally and consistently in the media, marking an optimistic future for athletes.

Join the conversation and share your thoughts on the future of women's sport. We are waiting for you on Telegram to continue discussing! https://t.me/casino_gurus